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New iPhone 4S is a data hog Bernard Cole Cupertino, Ca. – According to a new study, Apple's new iPhone 4S consumes on average twice as much data as the previous iPhone model and much more than iPad tablets due to increasing use of online services like the virtual personal assistant Siri. When Apple introduced the iPhone 4S, started making use of its new capabilities, driving up online use, despite the fact that many of them were only incremental improvements over the earlier version. The study by study by telecom network technology firm Arieso found that iPhone 4S users transfer on average three times more data than users of the older iPhone 3G model which was used as the benchmark in the study. Data usage of the previous model, the iPhone 4, was only 1.6 times higher than the iPhone 3G, while iPad2 tablets consumed 2.5 times more data than the iPhone 3G. This increased data use is putting pressure on available carrier bandwidth as the newe smartphones become more multimedia intensifies. The resultant sharp rise in data consumption puts more pressure on wireless operators to speed up capacity investments, as they are struggling already with clogged telecom networks to keep up with growing demand for data services on the go. The iPhone 4S is considered a data hog because of Siri, a virtual personal-assistant and search app, integrated into the iPhone 4S and responds to voice commands. Arieso's chief technology officer, Michael Flanagan said as tablets use smartphone-like user interfaces and software platforms, their data usage was similar to top-end smartphones. Mobile data usage has skyrocketed since the introduction of Apple's original iPhone in 2007, with usage of data networks seen roughly doubling each year. Emerging mobile cloud services such as Siri are expected to further boost growth. He said the introduction of new, more efficient LTE networks will help. But he said operators should also identify heavy users of data and distribute small cellsites to them to offload traffic from mobile networks. New, so-called small cell technologies enable operators to use tiny, almost personal base stations which cost around $100 to remove mobile data traffic from the big base stations which serve hundreds or thousands of clients around them. To learn more, go to www.apple.com or www.areiso.com.
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