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Quarter Billion Androids by 2015? Bernard Cole Scottsdale, AZ – According In-Stat, the availability of low –cost Android smartphones could fundamentally change nature of the competition in the mobile market. In many parts of the world, the typical Android smartphone, selling for $400 to $500, is out of reach for many consumers that currently have a feature phone or perhaps no phone at all. These potential smartphone owners currently only have one OS choice in the low-cost category, (under-$150) and that is Android. New In-Stat research forecasts that unit shipments for low-cost Android smartphones will approach 340 million worldwide in 2015. “The low-cost Android handset segment will cause some fragmentation in the Android platform,” says Allen Nogee, Research Director. “Most low-cost Android smartphones are likely to be released with Android 2.2 or 2.3, since these versions are a good blend of features with modest memory and processor usage. “The Ice Cream Sandwich (Android 4.0) step-up in memory and processor demands makes this release less attractive for low-cost Android devices.” To learn more, go to www.in-stat.com.
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