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First Look: Apple debuts its newest iPhone 4 Bernard Cole Cupertino, Ca. – In a new introduction heavier on hardware and software upgrades than actual new features Apple has taken the wraps off its new iPhone 4. Among the new features is FaceTime video calling software feature and the new Retina display, as well as a three axis accelerometer that allows gesture-based commands. The iPhone4’s 3.5 inch Retina display has 960 x 640 pixels—four times as many pixels as the iPhone 3GS and 78 percent of the pixels on an iPad. The resulting 326 pixels per inch is so dense that the human eye is unable to distinguish individual pixels when the phone is held at a normal distance, making text, images and video look sharper, smoother and more realistic than ever before on an electronic display. iPhone 4 measures 9.3 millimeters thick and is made of aluminosilcate glass, chemically strengthened to be 30 times harder than plastic, more scratch resistant and more durable. The front and back glass have an oil-resistant coating that helps keep it clean, and encircling iPhone 4 is a highly finished stainless steel band made of a custom alloy that is forged to be five times stronger than standard steel. iPhone 4 features a new 5 megapixel autofocus camera with a 5x digital zoom, a backside illuminated sensor and built-in LED flash that allows you to take amazing pictures even in low light and dark environments. iPhone 4 lets users to record and edit HD video and the “tap to focus” feature now works while recording video.iPhone 4‘s LED flash can be used for both still photography and video recording. A new iMovie app allows users to combine movie clips, add dynamic transitions and themes and include photos and music, and users can buy it for just $4.99 through the App Store on their phone. Every iPhone 4 has a built-in 3-axis gyro that when combined with the accelerometer provides 6-axis motion sensing such as up and down, side to side, forward and backward and pitch and roll, making it perfect for gaming. Developers can access the gyro using the new CoreMotion API to make games and other apps that go well beyond what other mobile devices offer. iPhone 4 comes with iOS 4 mobile operating system with new features such as Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform. With Multitasking, users can now instantly switch between any of their apps while preserving battery life. With Folders, users can easily organize their apps into collections by simply dragging one app on top of another. A folder is automatically created and named based on the category of apps selected. Users can change the name of any folder at any time. In addition, users can now customize their lock and home screens with an array of supplied wallpapers or with any of the photos on their phone. A new iBooks app will be available for iPhone 4 as a free download from the App Store and includes Apple’s new iBookstore to browse, buy and read books on a mobile product. The iBooks app will sync the current place in a book, along with any bookmarks, highlights and notes you have created, between copies of the same book on your iPad, iPhone or iPod touch. iBooks users can also now read and store PDFs right in iBooks. iPhone 4 delivers an amazing seven hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and up to six hours on 3G, and up to 10 hours of video playback and up to 40 hours of audio playback. It features a second microphone and advanced software to suppress unwanted background noise for improved call quality when in loud places. iPhone 4 also offers 802.11n Wi-Fi networking and adds quad-band HSUPA to provide 7.2Mbps downlink and 5.8Mbps uplink capability. iPhone 4 is priced at $199 for the 16GB model and $299 for the 32GB model in both Apple and AT&T’s retail and online stores, Best Buy and Wal-Mart stores. To learn more, go to www.apple.com.
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