|
|
|
|
|
|
||
 |
 |
 |
 |
 |
|
 | |||||
 |
 
|
 |
American Teens: texting is better than talking Bernard Cole American Teens: texting is better than talking Indianapolis, Ind. – According to a survey by ChaCha, a “smart friends” web site that combines features of a search engine and social network targeted at teenagers, American teens prefer mobile phone “texting” to almost any other form of communications, including talking on the telephone by a ratio of 7 to 1. Using its SMS text-messaging service, ChaCha asked nearly 1500 teen and young adult users: "What's your favorite way to communicate?" Their answers: Mobile Text 67.53%; Mobile Call/Voice 9.22%; Facebook 8.84%; Instant Message 2.88%; Email 0.29%; and, Other 11.24%. The highest percentage answer for "other" for this question was "in person." Not even watching television is a highly rated. When ChaCha asked users "If any of these items were taken away, what would you miss the most?", the response was as follows: Mobile Phone 60.69% Computer 17.75% Radio 11.00% Television 10.56% ChaCha also asked what teens were thinking about buying if someone laid $500 on them. Their responses: Clothes 33.36% Other 25.00% Mobile Phone 14.17% iPod/MP3 Player 13.77% Video Games 13.70% "Teens rely on their mobile devices as their primary medium, and they ask ChaCha over a million questions each day providing insights on their brand attitudes and actions," says Scott Jones, CEO of ChaCha. "An in-depth analysis of the data in ChaCha's massive answer database can provide actionable insights into the consumers 'preferences' on a national or local level.” For example, traffic patterns can be analyzed to determine the impact of a particular ad campaign, ascertain the popularity of different TV shows among the youth segment, and even to determine regional interest levels for a particular product." To learn more, go to www.chacha.com.
For more information about topics, issues and technologies mentioned
in this story go to the flashing icon in the upper left corner on any
page or go to the iAppliance Web Views
page and call up the associatively-linked Java/XML-based Web map
of the iApplianceWeb site.
|
|
| |||||
Terms and Conditions Privacy Statement | ||||||||||
