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Netcentric View: Is Mobile TV ready for prime time? Bernard Cole Las Vegas, Nev. – If the wide variety of new consumer devices supporting Mobile DTV introduced at the Consumer Electronics Show here last week, 2010 could be the year of mobile TV, running on every thing: smartbooks, smartphones, mobile DTVs, USB receivers, and WiFi access products. On display at International CES were netbooks equipped with Mobile DTV, battery-operated Portable Mobile DTV Sets, mobile DTV USB “dongle” Receivers for Laptop Computers, Wi-Fi Access Points for one-to-one Laptop or Smartphone Mobile DTV Reception, prototype Cell Phones with Mobile DTV, Electronic Service Guide Demonstrations and Mobile DTV Interactivity. “Mobile Digital TV is no longer in the laboratory or a technology that’s being discussed in a technical forum,” said Brandon Burgess, Chairman of the Open Mobile Video Coalition and Chairman and CEO of ION Media Networks.”It’s here now. It’s real.” The CES demonstrations are made possible through the cooperation of a number of companies, including broadcast transmitter and infrastructure manufacturers Harris, Rohde & Schwarz, Axcera, LG Electronics, Triveni Digital, and Envivio; and application service providers Roundbox, Expway and MobiTV. Companies exhibiting in the Mobile DTV TechZone at CES included consumer device manufacturers DTVinteractive, iMovee Corporation, LG Electronics, PIXTREE, Samsung, Valups, and WITHUS/Crestech; broadcast equipment suppliers Axcera, Lumantek, Rohde & Schwarz, Sarnoff Corporation, and middleware companies Expway and Roundbox. Unlike current mobile TV offerings that are subscription-only and largely offer only pre-recorded shows, Mobile Digital TV from local broadcasters offers real-time coverage of local breaking news, local weather, and local emergency alerts in addition to favorite network programs shows that consumers really want to watch. The introduction of new consumer devices comes just 12 weeks after the Mobile DTV standard was adopted by the Advanced Television Systems Committee. The broadcast transmission standard sets the stage for the rollout of hundreds of Mobile DTV broadcast channels throughout the country, with mobile device manufacturers now eager to deliver new products to the nation’s retailers. To learn more, go to www.openmobilevideo.com.
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