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Nielsen: Mobile Video Usage Continues to Increase Bernard Cole New York, N.Y. – According to The Nielsen Company’s just released "A2/M2 Three Screen Report," that U.S. usage of TV, Internet and Mobile -- the Three Screens -- continues to increase. As of third quarter 2008, the average person in the U.S. watched approximately 142 hours of TV in one month. In addition, people who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video. Also, the average time a U.S. home used a TV set during the 2007-08 television season was up to 8 hours and 18 minutes per day, a record high since Nielsen started measuring television in the 1950's. "Americans keep finding more time to spend with the three screens," said Susan Whiting, vice chairperson for The Nielsen Company. "TV use is at an all-time high, yet people are also using the Internet more often -- 31% of which is happening simultaneously." According to the report, Americans are spending more time than ever with their televisions, computers and mobile phones, with television remaining the dominant screen, watched more than 142 hrs a month - 5 hours more than last year. Americans also spend more than 6 hours per month watching timeshifted TV, which is more than double the amount of time they watch video online. "Our numbers show that TV remains the dominant choice for most Americans,” said Whiting, “yet timeshifting as well as videos on the Internet and on mobile phones, continue to be the trends to watch." To learn more, go to www.nielsen.com.
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