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LSI Logic media chip targets sub-$100 mobile TV devices Hank Brineen Milpitas, Ca. – LSI Logic Corp. has decided to make sub-$100 mobile TV and other handheld media devices a reality, introducing its ZEVIO 1020 multimedia application processor, targeted at cost-sensitive consumer electronics devices. "LSI has designed the ZEVIO 1020 processor to enable the optimal balance of cost, power, and performance for a variety of portable multimedia applications priced under $100," said Melvin Hirata, director of marketing for ZEVIO products, Consumer Products Group, LSI Logic. The ZEVIO 1020 system on chip incorporates an ARM9 core for general purpose processing, a ZSP400 for multimedia processing (such as H.264 BP video decoding), a 3D graphics core, and a 2D/3D MIDI sound core. It also integrates a video DAC (digital-to-analog converter) for direct TV output and an SDIO (secure digital input/output) card slot for data storage or additional peripheral expansion. To enable longer battery life for portable consumer electronics devices, the ZEVIO 1020 processor typically consumes less than 150mW. "Application processors that can effectively address the unique requirements of digital consumer appliances priced under $100 -- a key price point for mass market adoption -- will succeed in this growing market," said Stephanie Ethier, industry analyst, In-Stat. Available now in volume quantities, the ZEVIO 1020 processor can be expected to start appearing in mobile devices by mid-2007. To learn more, go to http://zevio.lsi.com.
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