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Attensa releases RSS reader with prioritization scheme Bernard Cole Portland, Ore. – If you are tired of the confusing mass of information that RSS feeds throw at you without any organization, try out Attensa’s AttentionStream RSS Reader software. It has just released for free beta use of Attensa for Outlook 1.5, a unique RSS that helps people cut through information overload by using predictive ranking to bring RSS subscriptions and articles that readers find most interesting to the forefront. According to Craig Barnes, CEO of Attensa, what makes AttentionStream unique is its use of predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 1.5 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. He said the program is designed to let users choose how they want to present subscriptions and articles. In addition to being displayed using a standard Outlook format, subscriptions can be viewed in a "River of News" that simulates a single feed, regardless of the actual number of subscriptions. To accommodate varying preferences for feed-reading, articles can be read in order of importance based on: - Priority - This view uses Predictive Ranking to intelligently predict which subscriptions and articles will be most important to the reader at any given time. -- Favorites - Articles are displayed based on which subscriptions are read most frequently and consistently. In addition to viewing a prioritized list of feeds based on AttentionStream analysis users can manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists. -- Date - This view displays articles based on the most recently updated feeds. “New RSS users will find the reader intuitive and easy to use, while current RSS devotees will appreciate the ease with which they can import their OMPL files to get up and running quickly,” said Barnes. Attensa for Outlook 1.5 also synchronizes with the new Microsoft RSS Platform. Leveraging the Microsoft Common Feed Store, RSS feeds are automatically synchronized across Attensa for Outlook, Windows Vista, Internet Explorer 7 and Outlook 2007. The beta version of Attensa for Outlook 1.5 is available for download at http://www.attensa.com. Further information is available on the company’s blog at http://attensa.typepad.com.
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