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Zattoo brings long play P2P broadcasting to Internet TV Hank Brineen New York, N.Y. – With a new IPTV service it has just started Zattoo is looking to change the way television is broadcast over the Internet. To date, television on the Internet hasn't been like television at all; video streams tend to skip, stutter and break, image quality is low, and very little content is live. At the Streaming Media East show here, Zattoo took the wraps off a peer-to-peer IPTV service that it claims makes live, quick-start, long-play Internet Television a reality. Sugih Jamin, CTO and co-founder of Zattoo, said the first Zattoo P2P IPTV broadcasts begin in Switzerland with the availability of the 2006 soccer world championship (known globally as the FIFA World Cup, streamed live to Swiss viewers starting with the first match in June and culminating with the championship match on July 9, 2006. "Advances in broadband, video compression, and multicast streaming technology are rapidly lowering the technical hurdles for Internet and television to merge on a PC,” he said. “However, there is still the matter of cost. Developed by leading researchers and software engineers from University of Michigan (Ann Arbor), Zattoo offers a DRM-secure, commercial peer-to-peer network optimized for streaming video that is uniquely capable of serving the needs of consumers, broadcasters, content owners and advertisers. Jamin said users will be able to watch an array of major television channels in one browser, find specialty content often not available elsewhere and achieve portability and privacy unique to the personal computer. "End users are tired of islands of content,” said Beat Knecht, CEO and co-founder of Zattoo. “They want a single place to go where they can switch channels as easily as pressing channel up and down on their current TV remote." To learn more, go to www.zattoo.com.
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