As we plunge
headlong into the future of connected devices we
can't make the same assumptions we have in the past
about the nature of the ultimate killer app.
A common misconception exists that if you can
find the right mix of features and capabilities
appropriate to the new post-PC appliance
environment, the new killer app equivalent of the
desktop PC will emerge. Then, it is believed,
business as usual will prevail, along a predictable
straight-line development track as consumers rush
out to buy the new computing and entertainment
platforms.
People assume that we will see a repeat of the
experience of the desktop PC in the '80s and '90s,
but with ubiquitous wired and wireless connectivity
thrown into the mix, and that many of the strategies
that worked in the past will work in this new
environment.
Assumptions like this are valid only if the
underlying foundations are the same. In the PC
market we had a system of interrelated activities
that operated within a mature marketplace with
established norms and direct causal links. Given an
established set of services, OEMs, and channels,
then technologies and products along a particular
line of development were assured of some degree of
market success.
However, we are going through a time much like
that period in the '70s after the introduction of
the microprocessor and before the desktop computer.
Now, as then, the market is in a state of chaos. All
previous causal relationships have been rent asunder
due to the collision of computing and
communications, with no industry wide set of
services, OEMs, and channels to depend on.
After the introduction of the microprocessor, it
took ten years for the market to reach a steady
state. I see no reason to assume that this new
computing environment will settle down into a
similar predictable framework much before the end of
this first decade of the 21st century.
In particular, I see this mistaken assumption at
the heart of many of the new wireless
multimodal computing and communications
appliances that are hitting the market: PDAs with
WLAN capability; cell phones with PDA capabilities;
both such platforms with gaming and/or camera
capabilities; as well as full-motion video and MP3
audio.
Everyone seems to be adopting the Microsoft
feature-rich strategy that worked so well for the
company in the desktop era: build a low-cost box
that is as powerful as economics will allow, and if
you just continue to pile on the features the
customers will buy and keep buying. Name any major
player in this connected computing environment ---
Intel, Microsoft, Nokia, Ericsson, Samsung, Texas
Instruments, and Motorola among others -- and you
see everyone assuming that these feature-rich
multimodal devices are the end game, the platform
from which years, and hopefully decades, of
stability and profits will come.
To support that strategy, fundamental changes are
being made in the wireless connections that are
becoming the common mechanism by which these various
new embedded and computing appliances connect to the
wider wired Internet. Three of the most important of
these are: (1) the intensifying rush to achieve
multimillion bps transmission rates over wireless
connections; (2) improvements in quality of service
to at least match that of the wired Internet; and,
(3) achievement of an "always on" mode for wireless
LANs, similar to that on the cable or DSL wired
connections.
Achieving those three goals, it is believed, will
make the multimodal Internet appliance blossom into
the wireless equivalent of the desktop PCs in terms
of the unit volumes and profits generated.
But as many companies-- IBM, Fairchild, and even
Motorola, among others -- found out during the
chaotic '70s, such assumptions cannot be made with
any assurance of success.
Ironically, all of the money and intellectual
resources being committed to improving wireless
connectivity are just as likely to have an impact
quite the opposite of what every one hopes will
occur.
For example, let's look at the impact of just one
of the above initiatives -- multi-mbps wireless
transmission rates. An immediate result will be to
make true the misleading television ads about
wireless phones that allow you to quickly and easily
transmit pictures of your pet dog or to "blog" video
and audio on the Internet.
If you have a chance to try out some of those
devices, you'll find that unless you are willing to
spend the equivalent of what you'd spend for a
high-end desktop and create a carefully engineered
environment surrounding it, what you get is a
compromise design.
That's the fundamental nature of such
feature-rich, general-purpose platforms. It was true
of the desktop computer and it is true here as well.
Everything you do depends on the compromises the
designer or the end user makes.
You can certainly take a reasonably high quality
photograph with a PDA-camera-cell phone combo, but
only within the limits of the LCD imager that is
built in. And you can save it as a relatively high
quality photo image if you are willing to sacrifice
processor and memory resources committed normally to
a number of other functions. And you can probably
send the image if you're willing to compromise even
further on the quality of the image or the time it
would take.
Ditto for live video, Internet functionality,
voice communications and any combination of features
in such converged compromise devices.
We want to believe that with high bandwidth
wireless connectivity, the compromises found in
present devices will be a thing of the past. I am
not so sure. Certainly, with high wireless bandwidth
you can send a high-resolution photograph or video
image, but not without making compromises to
conserve battery power or maintain the ability of
the internal processor to perform other important
operations.
And it's just as likely that high bandwidth
wireless connectivity could lead to a much more
distributed computing future in which general
purpose handheld wireless platforms will be a thing
of the past.
Think about it. With sufficiently high wireless
bandwidth, what's the point in having everything
converged into one multipurpose unit?
Why not a confederation of separate dedicated
devices with integrated high bandwidth receivers or
transmitters: a high quality, high pixel density CCD
for image collection; a high quality, high pixel
density LCD integrated into a pair of glasses; a
high quality wireless earphone and a high quality
wireless microphone or connection to the Internet
and so on.
One objection to such future would be the size
and number of such devices. Given even our present
fabrication technology, each such dedicated device
would be no larger than a few coins or a pair of
dice. The audio and video input and retransmitters
certainly could be small enough to attach to a shirt
collar or coat lapel, or to put into a finger ring.
The computers that must perform the post and
preprocessing almost certainly would be no larger
than a credit card. When I look inside a converged
PDA/cellphone/camera and subtract out the sensors
and analog-to-digital conversion circuitry, the core
computing devices that are left would fit on a card
not too much larger than that.
Isn't carrying half a dozen or so personal
computing devices, no matter how small, rather
inconvenient, you ask? I don't know about you, but
these wireless computing and communications devices
we're presently burdened with are much more
inconvenient: too big to fit in a shirt pocket and
too large to comfortably slip in a pants pocket. And
when you hang one from your belt, it's likely to
fall off if you sit down.
Besides those you need to connect to your collar
or to your ear, a half dozen or so such
quarter-sized personal electronics devices could be
easily deposited in all those pockets we no longer
use for coin or paper money in this increasingly
cashless society. The power draw on the batteries of
each of these dedicated would be much smaller, I
suspect, than in a converged multipurpose unit. And
it would certainly give you more choices. If you
were going to be traveling by car, you wouldn't use
the audio/MP3 player in your pocket. You would use
the better one in the car.
What I am
saying is that we don't have the same ubiquitous
services/products/channels infrastructure that came
into being during the desktop era to direct the way
in which new technologies will evolve. In an
environment in which we are still establishing such
an infrastructure we can't make assumptions about
what the ultimate killer app will be.
Reader Feedback
This is an excellent output from Bernard, but I
wonder about point below: If we compare the above to
software between having small individual utilities
performing their own functionality in a UNIXified OS
to one giant which has everything embedded into it.
Now, the strange thing about pragmatics is the
point about how the Giant Bloated OS has succeeded
in the consumer market in sharp contrast to all our
principles! WHY? Is not because of user convenience?
Isn't Making a jukebox certainly one thing that is
convenient to the layman than using an assorted set
of utilities for the user to mix and match?
Saravanan T S
Senior Engineer
TEL
Nice article. I share your vision about the
distant future. For the near future it seems that
multimodal is the way to go. I think it is marketing
thing. Hansdpring makes mobile phone/PDA combo
because it has a head start in PDAs and Nokia makes
such combo because it has third of the mobile phones
market. I welcome it because I don't really want
carrying both palm AND phone.
On a different note, when I think of the future
of devices, there are invariable factors, the human
nature. The distance between human mouth and ear. It
limits the shrinkage of mobile phone. Being a user
of bluetooth headset I cant see wireless earbuds as
a solution. They must be light as air if I am to
wear them all the time.
Anyway, I liked your article and I too think
we'll all have a lot of fun watching Microsoft
battling Nokia and Nikon choosing Linux for its next
OS.
Michael Kariv
Bernard Cole is site leader and editor in
chief of
iApplianceweb as well as site editor for
Embedded.com
and an independent editorial services consultant
working with high technology companies. He welcomes
your feedback. Call him at 602-288-7257 or
send an email to
bccole@acm.org.